The Special Exhibition’s Facebook presence
had to be interesting and entertaining. So we decided to create content that consisted of more than just information about the event itself. We picked up on the main topic, “help”, and broke it down to a very personal level: On the Facebook page, we portray a variety of people who contribute to the Austrian social system, in their jobs or as volunteers. We took photographs of these people in their familiar working environment and interviewed them about their work. We periodically publish an especially interesting, emotional or entertaining quote alongside a photo, creating a mosaic of Upper Austrian helpers that is more than the sum of its parts.