Our client was about to mix up the Austrian real estate market: Their new portal would replace the usual high brokerage commission with fair fixed prices. A real estate professional supports sellers/landlords throughout the entire process while they show the properties to prospective buyers themselves. Legal questions are then once again handled by the real estate professional. Buyers and tenants benefit from zero commission as well as exposés describing all properties in detail, providing for well-funded decisions.
We developed our concept from the ground up, deciding to give the brand an actual personality. This personality turned out to be Linda – a real estate broker who is by your side whenever you need her. We designed the logo and the entire user-centric online portal, bringing Linda to life. We also made Linda’s launch campaign a success, comprising Google ads, Facebook ads as well as out-of-home advertising, namely city lights (urban out-of-home posters) and radio ads. Plus, we are in charge of Linda’s content marketing and social media marketing.