Chemist’s chain BIPA wanted to increase engagement on their established YouTube channel as well as make YouTube fans aware of their online shop in a more efficient manner. A YouTube Custom Gadget lent itself to these goals, allowing for microsite integration directly on YouTube – similar to Facebook’s page tabs. An additional challenge was categorising and tagging the existing comprehensive YouTube content.
To ensure a high degree of user-friendliness for our YouTube Gadget “BIPA.TV”, we categorised the existing content into playlists. To point fans to the new channel, we inserted annotations into the existing videos, drawing YouTube users’ attention to BIPA.TV. The custom tab is connected to an online shop interface so product information is continuously updated. Product images automatically show current prices as well as up-to-date product descriptions. In case of design changes to the product, the slider image changes automatically as well.